Sayed Iqbal
Co-Founder
Responsibilities
Strategy, client acquisition, editing support and web development support.
Social media management, branding and digital growth for restaurants, cafes, schools and every local business that deserves to be seen.
Refor Utkal is a social media and branding agency for local businesses, founded in Bhubaneswar. We combine creative work, digital setup and practical business advice, because a local business usually needs all three.
We started by reforming our own cafe, Baker By Choice, and then other business owners asked us how we did it. We are not a faceless agency from a big city. We know the market and we speak your language.
From shooting your first Reel to managing your entire digital identity, we handle it so you can focus on running your business.
We arrive at your location, plan the shots, film professionally and deliver an edited reel within 48 hours. No equipment needed from your side.
Explore ServiceLogo, colour palette, typography, brand kit and Canva templates. A complete visual system for every platform.
Explore ServiceFull Instagram and Facebook page management, done for you every month.
Explore ServiceGoogle Business setup, website, social profiles and WhatsApp Business for businesses starting from scratch.
Explore ServiceMarketing planning, growth roadmaps and competitor analysis for local businesses.
Explore ServiceMeta ad campaigns for local businesses: created, run and optimised by us.
Explore ServiceMore projects are added here as clients approve them for publication. View our work
We talk on WhatsApp or meet in person. We understand your business, goals and what success looks like for you.
We send a clear proposal with services, pricing and timeline. No jargon, no hidden fees. You approve and we begin.
Our team arrives at your location. We shoot, design and create all content according to your brand identity and goals.
We publish, monitor, optimise and report. Every month you get a clearer picture of your growth.
We are based in Bhubaneswar. We understand the Odisha market and the local audience, and what actually works here, not what works in Mumbai or Delhi.
No sending files back and forth. Our team visits your location for shoots, sees your space and creates content that feels real.
No email chains or complicated portals. Client communication happens on WhatsApp, which is how Odisha does business.
Every month you get a clear report: followers gained, posts published, DMs handled and what performed best.
Month-to-month, no lock-in. If you are not happy, you walk away.
We run our own cafe. We know what it is like to manage a local business while building an online presence.
No hidden fees. No long contracts. 50% advance, 50% on delivery. GST applicable as per government norms.
Looking for a single service? See full pricing
Local businesses across Odisha: restaurants, cafes and bakeries, schools and coaching institutes, clinics, clothing and jewellery stores, showrooms, hotels, salons, real estate and more.
Yes. Every service has its own price, so you can start with just a reel, a brand identity, ad management or a single advisory session. The monthly packages are there if you want more in one place.
We start with a free consultation, send a clear proposal with services, pricing and timeline, and begin once you approve. We shoot or create, publish, and report back.
Message us on WhatsApp or use the contact form. After the free first consultation we send a proposal. Digital Transformation is always custom priced.
50% advance and 50% on delivery. GST is applicable as per government norms. Monthly plans are month-to-month with no lock-in.
Send us a message on WhatsApp or fill in the contact form. The first consultation is free and has no obligation.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
That page does not exist or has moved. Try one of these instead.
We reform Baker By Choice, a cafe and bakery in Jagatsinghpur, Odisha. A business built with everything we had, in a town where nobody believed an Instagram page could bring customers.
We were wrong. And proving it changed everything. We built our own brand from zero, with no budget, no agency and no connections in the big city. Just hard work and a phone camera.
Then other local businesses started asking: “How did you do it?” So we started showing them. That is how Refor Utkal was born, from Odisha, for Odisha.
We are not a faceless agency from a big city. We are your neighbour. We speak your language. We know your market.
Creative: Reel Production and Brand Identity give your business a look and a voice.
Digital: Social Media Management, Paid Ads Management and Digital Transformation put that look in front of customers and keep your online presence running.
Business: Business Advisory helps you decide what to do next, from marketing planning to growth roadmaps.
Most local businesses need a bit of each. That is why one team handles all six.
We are based in Bhubaneswar. We understand the Odisha market and the local audience, and what actually works here, not what works in Mumbai or Delhi.
No sending files back and forth. Our team visits your location for shoots, sees your space and creates content that feels real.
No email chains or complicated portals. Client communication happens on WhatsApp, which is how Odisha does business.
Every month you get a clear report: followers gained, posts published, DMs handled and what performed best.
Month-to-month, no lock-in. If you are not happy, you walk away.
We run our own cafe. We know what it is like to manage a local business while building an online presence.
Meet the people behind the work on the team page.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Refor Utkal is committed to ensuring that our website and services are accessible to all people, including those with disabilities. We strive to conform to recognised accessibility standards and continuously work to improve the user experience for everyone.
We aim to make our website accessible in accordance with the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA. These guidelines explain how to make web content more accessible to people with a wide range of disabilities, including visual, auditory, physical, cognitive and speech impairments.
To support accessibility, Refor Utkal has implemented the following measures on this website:
While we strive for full accessibility, some areas of our website may not yet fully meet all WCAG 2.1 Level AA criteria. We are actively working to identify and address these gaps. Known limitations include:
If you encounter any barriers on our website or require information in an alternative format, please contact us and we will do our best to accommodate your needs:
We aim to respond to accessibility requests within 3 business days.
We welcome your feedback on the accessibility of our website. If you find any accessibility barriers or have suggestions for improvement, please contact us using the details above. Your input helps us serve all users better.
If you are not satisfied with our response to an accessibility concern, you may contact the relevant authorities under the Rights of Persons with Disabilities Act, 2016 (India), or approach the office of the Chief Commissioner for Persons with Disabilities.
This Accessibility Statement is reviewed annually and updated as improvements are made to our website. We are committed to ongoing accessibility improvements.
Home / Contact
ContactThe first consultation is free and comes with no obligation. Tell us about your business and we will take it from there.
Home / Pricing
Transparent pricingNo hidden fees. No long contracts. Pick a monthly package or pay for a single service.
Each service can be taken on its own.
| Service | Price | Billing |
|---|---|---|
| Reel Production | ₹999 per reel | Per reel |
| Brand Identity | ₹9,999 one-time | One-time |
| Social Media Management | ₹4,999 / month | Monthly |
| Digital Transformation | Custom pricing | Quoted after consultation |
| Business Advisory | ₹2,999 / session | Per session |
| Paid Ads Management | ₹3,999 / month + ad spend | Monthly, plus ad spend |
Ad spend is separate. The Paid Ads Management fee covers our work. The budget used for advertising on Meta is additional.
Not sure which package is right for you? Message us and we will tell you honestly. Get in touch
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Refor Utkal is committed to protecting the privacy of our clients, website visitors and partners. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.
We collect the following types of information:
We use collected information to:
We do not use your information for unsolicited marketing to third parties, nor do we sell, rent or trade your personal data.
Your information is stored securely within our internal systems and Google Workspace. Social media credentials provided to us are handled with strict access controls and are never stored in plain text or shared with unauthorised personnel.
We implement reasonable technical and organisational measures to protect your data, although no method of electronic storage is 100% secure.
We do not sell or share your personal data with third parties except:
This website may use basic cookies for analytics purposes (e.g. Google Analytics). These cookies do not collect personally identifiable information. You may disable cookies in your browser settings without affecting your use of our website.
You have the right to:
To exercise any of these rights, contact us at team.reforutkal@gmail.com.
Our services are intended for business owners and adults (18+). We do not knowingly collect personal information from individuals under 18 years of age.
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
For privacy-related queries: team.reforutkal@gmail.com · +91 8280505009 · Jagatsinghpur, Odisha, India.
At Refor Utkal, we are committed to delivering high-quality services and ensuring client satisfaction. This Refund Policy outlines the conditions under which refunds may be issued.
Due to the creative and service-based nature of our work, all sales are generally considered final once work has commenced. We strongly encourage clients to review proposals, scope of work and pricing carefully before making any payment.
A full or partial refund may be considered under the following circumstances:
No refund will be issued in the following cases:
Before requesting a refund, clients are encouraged to use the revision rounds included in their service agreement. Most creative work includes 2 free revision rounds. Additional revisions may be available at an extra charge.
To request a refund, please contact us via WhatsApp (+91 8280505009) or email (team.reforutkal@gmail.com) with your name, business name, payment reference and reason for the request. We will respond within 3 business days. Approved refunds will be processed to the original payment method within 7 business days.
We are committed to resolving all disputes amicably. If you are dissatisfied, please reach out before escalating. We will make every reasonable effort to find a fair solution. Any unresolved disputes shall be subject to the jurisdiction of the courts in Bhubaneswar, Odisha, India.
Refund queries: team.reforutkal@gmail.com · WhatsApp: +91 8280505009.
Home / Services
What we doChoose one service or combine several. Each one has its own page with what is included, how we work and what it costs.
We arrive at your location, plan the shots, film professionally and deliver an edited reel within 48 hours. No equipment needed from your side.
Explore ServiceLogo, colour palette, typography, brand kit and Canva templates. A complete visual system for every platform.
Explore ServiceFull Instagram and Facebook page management, done for you every month.
Explore ServiceGoogle Business setup, website, social profiles and WhatsApp Business for businesses starting from scratch.
Explore ServiceMarketing planning, growth roadmaps and competitor analysis for local businesses.
Explore ServiceMeta ad campaigns for local businesses: created, run and optimised by us.
Explore Service| Service | What it is | Price |
|---|---|---|
| Reel Production | We arrive at your location, plan the shots, film professionally and deliver an edited reel within 48 hours. No equipment needed from your side. | Starting ₹999 per reel |
| Brand Identity | Logo, colour palette, typography, brand kit and Canva templates. A complete visual system for every platform. | Starting ₹9,999 one-time |
| Social Media Management | Full Instagram and Facebook page management, done for you every month. | Starting ₹4,999 / month |
| Digital Transformation | Google Business setup, website, social profiles and WhatsApp Business for businesses starting from scratch. | Custom pricing |
| Business Advisory | Marketing planning, growth roadmaps and competitor analysis for local businesses. | Starting ₹2,999 / session |
| Paid Ads Management | Meta ad campaigns for local businesses: created, run and optimised by us. | Starting ₹3,999 / month + ad spend |
Prices are starting prices. See the pricing page for monthly packages.
Tell us about your business and we will suggest what makes sense. The first consultation is free.
Home / Services / Brand Identity
Service 02 · Brand IdentityLogo, color palette, typography, brand kit and Canva templates. A complete visual system built to represent your business on every platform: print, digital and beyond.
Starting ₹9,999 one-time
Local businesses often build their name through signboards, menus, posts and word of mouth, and each of those can end up looking slightly different. A consistent identity makes all of it recognisable.
Brand Identity gives you one set of visual rules and ready-to-use files, so whoever makes your next post, poster or menu starts from the same place.
We learn about your business, your customers and the impression you want to leave.
You get a clear proposal with deliverables, pricing and timeline.
We create the logo, palette, typography and brand kit.
You receive the brand kit and Canva templates to use everywhere.
We built our own cafe, Baker By Choice, from nothing using the same approach we offer clients. Case studies from client work are added as projects are approved for publication.
The Complete Brand Full package (₹14,999 per month) combines brand identity with a complete brand kit, 10 branded Canva templates, visiting card design and 1 month of the Growth package.
50% advance, 50% on delivery. GST applicable as per government norms.
A logo, colour palette, typography, a brand kit and Canva templates.
Yes. Brand Identity starts at ₹9,999 as a one-time payment.
Yes. The Complete Brand Full package includes brand identity with a month of the Growth package. Message us and we will tell you what fits.
50% advance and 50% on delivery. GST is applicable as per government norms.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Home / Services / Business Advisory
Service 05 · Business AdvisoryStrategic guidance for local businesses: marketing planning, growth roadmaps, competitor analysis and actionable advice to improve your business performance.
Starting ₹2,999 / session
Owners of local businesses often make marketing decisions alone, with no one to check the plan against. It is hard to know what to try first or whether a competitor is doing something worth copying.
We run our own cafe, so the advice comes from people who also manage a local business while building an online presence.
Message us on WhatsApp to book.
We go through your business, goals and competition.
We build the marketing plan or roadmap with you.
You leave with advice you can act on.
We built our own cafe, Baker By Choice, from nothing using the same approach we offer clients. Case studies from client work are added as projects are approved for publication.
Session length and format are confirmed when you book.
50% advance, 50% on delivery. GST applicable as per government norms.
Marketing planning, growth roadmaps, competitor analysis and actionable advice. The exact focus is agreed with you when you book.
We confirm the length and format when you book.
Only if you want it. You can take the advice and act on it yourself, or ask us to help with the work.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Some local businesses still have no Google listing, no website and no consistent social profiles, so a customer searching for them finds nothing.
This service sets up the basics in one go, so your business can be found, contacted and followed from day one.
We find out what you already have and what is missing.
You get a proposal with services, pricing and timeline.
We build and set up each piece of the foundation.
Everything goes live and you are ready to be found.
We built our own cafe, Baker By Choice, from nothing using the same approach we offer clients. Case studies from client work are added as projects are approved for publication.
Pricing depends on what your business needs. You get a clear quote in the proposal after the free first consultation.
50% advance, 50% on delivery. GST applicable as per government norms.
Businesses starting from scratch that need to get online properly.
Pricing is custom. After the free first consultation we send a proposal with services, pricing and timeline.
Digital Transformation covers the foundation listed on this page. If you need something beyond that, ask. We will tell you honestly whether it is something we offer.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Home / Services / Paid Ads Management
Service 06 · Paid Ads ManagementMeta (Instagram and Facebook) ad campaigns designed for local businesses. We create, run and optimise ads that bring real customers to your door.
Starting ₹3,999 / month + ad spend
Posting regularly helps, but ads put your business in front of people who do not follow you yet. Setting them up and keeping them efficient takes steady attention.
We create the ads, run the campaigns and keep optimising them, so your ad budget is not left on its own.
We talk about what you want the ads to achieve.
You get the plan, our fee and a clear note on ad budget.
We create the ads and run the campaigns.
We keep improving the campaigns as they run.
We built our own cafe, Baker By Choice, from nothing using the same approach we offer clients. Case studies from client work are added as projects are approved for publication.
Ad spend is the budget used for advertising on Meta. It is separate from our management fee.
50% advance, 50% on delivery. GST applicable as per government norms.
It is the money used to run the ads on Meta. It is separate from our monthly management fee of ₹3,999.
Meta, which means Instagram and Facebook.
Yes. Services can be combined. Message us and we will suggest what fits your business.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Home / Services / Reel Production
Service 01 · Reel ProductionWe arrive at your location, plan the shots, film professionally, edit with trending audio and branded overlays, and deliver within 48 hours. No equipment needed from your side.
Starting ₹999 per reel
Short video is one of the main ways local businesses get noticed on Instagram and Facebook. Planning, shooting and editing it well takes time, equipment and skill that business owners rarely have spare.
Reel Production takes that off your plate. We come to you, see your space and your products, and make content that feels like your business and not like a template.
Tell us about your business and what you want people to see.
We plan what to film so the shoot is quick and focused.
Our team visits, films and sees your space for ourselves.
We edit with trending audio and branded overlays and deliver within 48 hours.
We built our own cafe, Baker By Choice, from nothing using the same approach we offer clients. Case studies from client work are added as projects are approved for publication.
Reels are also included in the monthly packages: 5 Reels per month in Starter and 8 Reels plus 8 static posts in Growth.
50% advance, 50% on delivery. GST applicable as per government norms.
No. Everything needed for the shoot comes from our side.
We deliver within 48 hours.
At your location. Our team visits your business so the content looks and feels real.
Yes. The Starter package includes 5 Reels per month and Growth includes 8 Reels plus 8 static posts. See the pricing page for details.
50% advance and 50% on delivery. GST is applicable as per government norms.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Home / Services / Social Media Management
Service 03 · Social Media ManagementFull Instagram and Facebook page management: content creation, posting, DM replies, story scheduling and monthly analytics. Done for you, every single month.
Starting ₹4,999 / month
A page that goes quiet for three weeks does not help anyone. Keeping content, posts, messages and stories going every month is a job in itself, and most owners are already busy running the business.
We take over the regular work and send you a clear report each month, so you can see what was done and what worked.
We talk about your business, goals and what success looks like.
You get the plan, pricing and timeline in plain language.
We create the content and post it for you.
We track results and send a report every month.
We built our own cafe, Baker By Choice, from nothing using the same approach we offer clients. Case studies from client work are added as projects are approved for publication.
Monthly packages: Starter at ₹4,999 and Growth at ₹8,999. The exact inclusions of each are on the pricing page. Month-to-month, no lock-in.
50% advance, 50% on delivery. GST applicable as per government norms.
No. Plans are month-to-month with no lock-in.
You receive a monthly report covering followers gained, posts published, DMs handled and what performed best.
Starter covers 5 Reels, captions, hashtags and posting. Growth adds more content, DM and comment management, story scheduling and detailed analytics. Not sure? Message us and we will tell you honestly.
On WhatsApp. It is faster and more personal than email chains.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Home / Team
Our teamOur team visits your location, plans the work with you and builds it with the same care we gave our own cafe.
Co-Founder
Responsibilities
Strategy, client acquisition, editing support and web development support.
Co-Founder
Responsibilities
Client acquisition and business development support.
Co-Founder
Responsibilities
Shooting and video editing.
Team Member
Responsibilities
Shooting, editing and client acquisition.
Team Member
Responsibilities
Shooting and editing.
Team Member
Responsibilities
Specialized shooting.
People who worked with Refor Utkal in the past. They are no longer part of the active team.
Former Member
Previously
Shooting and client acquisition.
Former Member
Previously
General support and client acquisition.
Former Member
Previously
Shooting and editing.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Welcome to Refor Utkal ("Company", "we", "us", or "our"), registered in Bhubaneswar, Odisha, India. By engaging our services or using this website, you agree to the following Terms and Conditions. Please read them carefully.
By accessing our website, contacting us via WhatsApp, email, or any other channel, or by entering into a service agreement with Refor Utkal, you accept and agree to be bound by these Terms and Conditions and our Privacy Policy. If you do not agree, please do not use our services.
Refor Utkal provides the following services to businesses primarily located in Odisha, India:
The scope of services for each client is defined in individual service agreements or proposals communicated via WhatsApp or email prior to commencement of work.
Advance Payment: All projects require a minimum 50% advance payment before work commences. The remaining 50% is due upon delivery of the final deliverables, unless otherwise agreed in writing.
Monthly Services: For recurring monthly services (social media management, ID handling), payment is due on or before the 1st of each month. Failure to pay within 5 business days may result in suspension of services.
GST: GST will be charged on invoices as applicable under Indian law.
Payment Methods: We accept UPI, bank transfer (NEFT/IMPS/RTGS), and cash payments. All payments must be made to the registered business account of Refor Utkal.
Clients agree to:
Upon receipt of full payment, all original creative work produced by Refor Utkal exclusively for the client (logos, brand kits, custom graphics) becomes the property of the client.
Refor Utkal retains the right to showcase all work in its portfolio, website, social media and marketing materials unless the client requests otherwise in writing before project commencement.
Stock assets, fonts, and third-party elements used in designs remain subject to their respective licenses and are not transferred to the client.
We treat all client business information, strategies and data as strictly confidential. We will not share or disclose any client information to third parties without express written consent, except as required by law.
Either party may terminate a monthly service agreement with 15 days' written notice via WhatsApp or email. Upon termination, Refor Utkal will deliver all completed work to the client. No refund will be provided for the current billing period once services have commenced for that month.
We reserve the right to immediately terminate services if a client engages in abusive, illegal or unethical conduct.
Refor Utkal's total liability in any matter arising from the provision of services shall not exceed the total fees paid by the client for the specific project or month in question. We are not liable for indirect, incidental or consequential damages including loss of revenue or business opportunity.
We do not guarantee specific outcomes such as a defined number of followers, leads, or sales, as social media performance depends on many factors outside our control.
These Terms are governed by the laws of India. Any dispute arising shall be subject to the exclusive jurisdiction of the courts in Bhubaneswar, Odisha.
We reserve the right to update these Terms at any time. Updated terms will be posted on this website with a revised date. Continued use of our services constitutes acceptance of the revised terms.
For any questions regarding these Terms, contact us at: team.reforutkal@gmail.com or via WhatsApp at +91 8280505009.
Home / Our Work
Our workWe only show work that clients have approved and results we can stand behind. The list is short and it will grow.
Want to see how we could work with your business? Discuss your project
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.
Baker By Choice is a cafe and bakery in Jagatsinghpur, Odisha, and it is the business we run ourselves.
We built the cafe with everything we had, in a town where few people believed an Instagram page could bring customers. We had no budget, no agency and no connections in the big city.
We built our own brand from zero with hard work and a phone camera. We were wrong about the doubt, and proving it changed everything.
Other local businesses started asking how we did it, so we started showing them. That is how Refor Utkal was born.
The first consultation is free. We talk, we understand your business and we tell you what we would do. No obligation, just an honest conversation.